“Bjarke Ingels stacked 21 white geometric volumes in LEGO's home town to build the corporate headquarters experience for the world's most valuable toy company. The building uses LEGO brick proportions at architectural scale. The town airport was also built by LEGO.”
About LEGO House
Ole Kirk Christiansen began making toys in Billund in 1932; the interlocking LEGO brick was patented in 1958. LEGO House opened 2017, designed by Bjarke Ingels Group, adjacent to the original factory site that still produces 36 billion bricks per year.
Overview The LEGO House in Billund opened in 2017 — a 12,000-square-meter building designed by Bjarke Ingels Group that stacks 21 overlapping white geometric volumes to reference the LEGO stacking principle, located directly beside the original LEGO factory site where Ole Kirk Christiansen began making wooden toys in 1932. The building is the headquarters experience of the world's best-selling toy brand and the most architecturally serious corporate visitor center in Denmark.
The building is the headquarters experience of the world's best-selling toy brand and the most architecturally serious corporate visitor center in Denmark.
The Story Behind It Ole Kirk Christiansen began making wooden toys in Billund in 1932; the LEGO brick in its current interlocking form was patented in 1958. The company has been the world's most valuable toy company by revenue since 2015, and the Billund factory — still operating on the original site — produces approximately 36 billion bricks per year. The LEGO House was conceived as a visitor experience that reflected the brand's design philosophy: the stacking principle made architectural, the play areas organized by color and cognitive type, and the building itself structured so that the LEGO brick dimensions appear in the architecture at multiple scales. Bjarke Ingels, the architect, grew up in Denmark playing with LEGO.
What You'll Experience The LEGO House contains four color-coded play zones on different floors — Red (creative), Blue (cognitive), Green (social), and Yellow (emotional) — each with activities scaled to children and adults. The Masterpiece Gallery displays extraordinary LEGO models built by master builders. The Tree of Creativity at the building's center is a 15-meter tree built from 6.3 million bricks. The rooftop is publicly accessible as a terrace, with views over Billund and the original factory. The restaurant serves food that children can build from bricks before eating, which is more charming than it sounds.
Getting There Billund is in central Jutland, accessible by car from most Danish cities (2 hours from Copenhagen by car). Billund Airport connects to most European cities; it was built by LEGO in 1961. Local buses connect from Vejle (45 minutes) and Vejle train station.
Getting There Billund is in central Jutland, accessible by car from most Danish cities (2 hours from Copenhagen by car).
The Experience
Four color-coded play zones for children and adults, a 6.3-million-brick Tree of Creativity, the Masterpiece Gallery of advanced LEGO builds, and a publicly accessible rooftop terrace above the original factory.
Why It Matters
The LEGO House is the architectural embodiment of the brand's design philosophy — a building that turns the stacking principle into spatial experience at multiple scales — and the world's most significant purpose-built toy brand visitor center.
Why Visit
The LEGO House is genuinely entertaining for adults as well as children — the Masterpiece Gallery alone rewards the visit, and the building's architectural quality is significant regardless of one's relationship to the toy.
✦ Insider Tips
- 1
Book tickets online in advance — daily capacity is managed and popular dates sell out.
- 2
Allow at least three hours — rushing the color zones defeats the purpose.
- 3
The rooftop is free and accessible to all, including those without tickets to the interior.
